The Sonic Brand Identity™ is a custom sound identity created for your brand.

Instead of using a different piece of music or sound every time your company communicates, 4th Vision develops a recognizable sonic system that can be used across your marketing, communications, content, and other agreed brand applications.

The final identity is built around your company's:

• Brand personality
• Audience
• Positioning
• Emotional goals
• Communication style
• Intended applications
• Creative direction

The final scope is defined in your individual Statement of Work (SOW) before production begins.

Sonic Logo

A primary sonic logo, typically 3–5 seconds, created around the approved creative direction and intended brand applications.

Brand Theme

A custom 60–90 second signature composition representing the brand's larger sonic identity.

Short Versions

• 30-second version
• 15-second version

Alternate Versions

• Instrumental version
• Vocal version

Production Assets

• Full stems
• 15-second social loop
• Final WAV files
• Final MP3 files

Sonic Brand Guide

A guide explaining how the sonic identity should be used across the agreed applications.

Every Sonic Brand Identity™ follows a simple seven-phase process:

01 — Discover

We learn about your brand, audience, goals and intended applications.

02 — Define

We establish the creative direction for the sound.

03 — Compose

4th Vision develops the sonic identity based on the approved direction.

04 — Review

You receive the work for review and feedback.

05 — Refine

We make the agreed revisions.

06 — Finalize

The approved work is prepared for final delivery.

07 — Deliver

You receive your completed Sonic Brand Identity™ package.

The standard package includes one creative direction.

The creative direction is developed from the information gathered during the discovery and strategy process.

Our goal is not to give you several unrelated ideas and ask you to choose one.

Our goal is to understand your brand and develop one intentional sonic direction around it.

If you decide that you want to pursue a substantially different creative direction after the original direction has been established, that may be treated as new project scope and quoted separately.

The standard package includes:

2 Revision Rounds

A revision round means client feedback that modifies the approved creative direction.

For example:

• adjusting instrumentation
• changing an arrangement
• refining a vocal
• modifying timing
• adjusting a musical element
• making agreed creative refinements

A revision is not the creation of an entirely different creative direction.

Additional revision rounds are available at:

$550 per additional revision round

Additional work will be discussed and approved before it begins.

Creative approval is an important part of the process.

Before 4th Vision moves into final production, the client approves the creative direction in writing.

Approval may be provided by email, electronic signature, or another agreed written method.

This gives both sides a clear point of reference for the project.

Once a creative direction has been approved, requests for a substantially different direction may require a new scope and additional fee.

The standard estimated production timeline is:

3–6 weeks

The timeline begins after:

1. The required payment has cleared; and
2. 4th Vision has received the required client materials, information and brief.

The timeline is an estimated production window, not a guarantee of a specific completion date.

Client delays can affect the timeline.

If 4th Vision is waiting for required materials, feedback or approval, the project timeline may pause until those items are received.

If a client delay extends significantly, the project may be rescheduled based on current production availability.

The standard Sonic Brand Identity™ investment is:

$12,000

Payment is divided into two installments:

• 50% — Project Start
• 50% — Before Final Delivery & Ownership Transfer

Production begins after the required initial payment has cleared and the required project materials have been received.

The remaining balance must be paid before final ownership and final project files are released.

If payment is not received:

• Production may pause.
• Final files may be withheld.
• Ownership of the final deliverables does not transfer.

Once the full project balance has been paid, the agreed ownership rights for the final deliverables transfer according to the applicable project agreement.

The initial project payment reserves production time and begins the project.

Once production has begun, the initial payment is non-refundable.

If the client cancels before substantive project production begins, the parties may determine the appropriate treatment of the payment based on the work already performed and the circumstances of the cancellation.

If the project is terminated after production begins, 4th Vision may retain amounts already paid and may charge for additional approved work already completed.

Any termination will be handled in writing.

The $12,000 investment covers the scope defined in the agreed SOW.

If the client requests work outside that scope, 4th Vision will provide a separate written quote or add-on.

Examples may include:

• Additional sonic identities
• Additional versions
• Additional creative directions
• Additional production assets
• Additional applications
• Additional revision rounds
• Expanded sound systems
• New deliverables not included in the SOW

Additional work will not begin without written approval.

This protects both the client and 4th Vision from surprise charges.

Once the project has been paid in full, the client receives the agreed ownership rights to the final approved Sonic Brand Identity™ deliverables identified in the SOW.

4th Vision retains ownership of its:

• Pre-existing materials
• Production methods
• General know-how
• Workflows
• Templates
• Internal tools
• Techniques
• Unused concepts
• Rejected concepts
• Unselected creative directions

Third-party materials remain subject to their applicable licenses and restrictions.

The exact legal ownership and transfer language will be defined in the final project agreement.

Depending on the project, 4th Vision may work with qualified creative professionals such as:

• Musicians
• Vocalists
• Voice actors
• Engineers
• Producers
• Contractors
• Other specialized production professionals

4th Vision manages these production relationships as necessary to complete the agreed project.

4th Vision creates original project-specific material for the client.

When appropriate, the project may also include properly licensed third-party materials such as:

• Sound effects
• Samples
• Production elements
• Subscription-library materials

Any third-party material remains subject to the applicable license terms.

4th Vision does not promise ownership of third-party materials that cannot legally be transferred.

4th Vision does not use generative AI to create the client's Sonic Brand Identity™.

4th Vision does not use AI-generated recordings as part of the standard Sonic Brand Identity™ production process.

If the production method ever materially changes, the client will be informed and any required approval will be obtained.

The client is responsible for making sure that any materials supplied to 4th Vision may legally be used for the project.

This may include:

• Logos
• Brand assets
• Music
• Recordings
• Scripts
• Voice recordings
• Images
• Reference materials
• Other copyrighted materials

The client represents that it has the necessary rights or permissions for materials it provides.

Final project files are delivered digitally.

Standard delivery formats include:

• WAV
• MP3
• Full stems where included in the SOW

The standard download period is:

90 Days

After the standard download period, file retrieval or redelivery may be available for:

$75

4th Vision will correct genuine technical defects in the final deliverables caused by 4th Vision for 90 days following delivery.

This warranty does not include:

• New creative requests
• Additional features
• New versions
• New concepts
• Changes to previously approved creative decisions
• Requests outside the original SOW
• Changes caused by third-party systems or equipment

In simple terms:

If something we delivered is technically wrong, we will address it.

If you want something new or different, that may be additional work.

The Sonic Brand Identity™ is a creative and strategic service.

4th Vision does not guarantee specific business results such as:

• Increased revenue
• Increased sales
• Increased conversions
• Increased customer recognition
• Market share
• Viral performance
• Awards
• Specific return on investment

Our responsibility is to create and deliver the agreed creative work professionally and according to the agreed scope.

Both parties agree to treat confidential business, financial, creative and project information received from the other party as confidential, except where disclosure is required by law or the information is already publicly available.

Confidentiality obligations continue after the project ends.

Additional confidentiality or NDA requirements can be added for projects that require them.

4th Vision Studios may display completed work in its:

• Portfolio
• Website
• Social media
• Presentations
• Marketing materials
• Industry showcases
• Award submissions

4th Vision may also identify the client by name when presenting completed work.

If a project contains confidential or unreleased information, the parties may agree in writing to delay public presentation until an agreed date.

Normal project communication may take place through:

• Email
• Text/SMS
• Other mutually agreed communication methods

For important project decisions, including:

• Creative approval
• Scope changes
• Additional work
• Payment changes
• Cancellation
• Formal notices

written confirmation should be provided by email or another agreed written method.

To keep the project moving, clients should respond to project deliveries within:

5 Business Days

If no response is received within that period, the applicable deliverable may be treated as accepted as-is, and the project timeline may continue.

If additional time is needed, simply communicate that to 4th Vision.

If a disagreement occurs, both parties agree to first attempt to resolve the issue through good-faith communication.

If the issue cannot be resolved directly, the parties will attempt mediation before pursuing other available legal remedies, subject to the final agreement and applicable Florida law.

The project is governed by the laws of the:

State of Florida

The final agreement will identify the appropriate Florida county and dispute forum.

The parties may use electronic records and electronic signatures to approve the project and related documents.

Electronic approvals may have the same effect as written approvals where permitted by applicable law.